The phenomenon of product piracy, when examined against different cultural, social and developmental needs, may result in a moderation of traditional moral judgments that have tended to deprecate piracy at every conceivable opportunity. Outlines the magnitude of product piracy, otably in the...

An examination of marketing terms and strategies with copious case histories and examples of firms who have become market leaders in their field or (in some instances) have had their fingers burnt. Concludes by looking at strategic decision making and marketing as a means to gain reasonable...