This is a case study investigating the growth of fair trade pioneer, Cafe´direct. We explore the growth of the company and develop strategic insights on how Cafe´direct has attained its prominent position in the UK mainstream coffee industry based on its ethical positioning. We explore the...

This paper explores the rôles of the Single European Market and converging European consumer lifestyles as change agents in grocery retailing. Porter's structural analysis is used as a framework to analyse the intensification of competition which Keith Thompson and Simon Knox believe will...

There is a major change in the way companies organise themselves as firms switch from product-based to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems convergence and the development of supporting...

As process management fast becomes recognised as the means by which customer value can be created, it is now equally well understood that the mechanism of value delivery is among the core processes. Without managing Customer Development as a core process, the implementation of strategic plans...