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What does the proliferation of food festival tell us about rural areas? How can these celebrations pave the way to a better future for the local communities? This book is addressing these questions contributing to the ongoing debate about the future of rural peripheries in Europe. The volume is...
Persistent link: https://www.econbiz.de/10012265840
Purpose This paper aims to discuss how the tourism industry is contending with the economic and interorganizational challenges wrought by the COVID-19 outbreak and heightened by a lack of communication between the government and local businesses in the state of Israel. The researchers examine...
Persistent link: https://www.econbiz.de/10015037762
Shows how ethnographic research improves our knowledge of children by observing how they live their daily lives, contrasting this approach with qualitative research; the latter, though useful, tends to be driven by the client’s own marketing agenda and is less appropriate for new product...
Persistent link: https://www.econbiz.de/10015044049
Purpose – This study seeks to show that children are not passive consumers, rather that they have a reflexive attitude towards their eating practice and the ability to override food‐use rules invented by the manufacturers. Design/methodology/approach – Drawing on an ethnographic survey...
Persistent link: https://www.econbiz.de/10015044245
Purpose – This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are …. Design/methodology/approach – Mobile ethnography is applied to the National Museum of Australia in Canberra with a sample of … relevant data on customer experience. Mobile ethnography and tools such as MyServiceFellow offer an important potential source …
Persistent link: https://www.econbiz.de/10015034267
Persistent link: https://www.econbiz.de/10014924148
The paper tries to compare the qualitative difference between professional and pragmatic design solutions in self-built houses. Self-built houses are defined here as permanently constructed houses in urban context, generally used as the primary shelter of the users belonging to middle income...
Persistent link: https://www.econbiz.de/10014964390
Introduction -- The cultural object : pizza -- The social world : Italian restaurants -- The receiver : the consumer -- The creator : the pizzaiolo -- Conclusion : towards new understandings of food glocalization
Persistent link: https://www.econbiz.de/10012683191
This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area
Persistent link: https://www.econbiz.de/10012679139
The central Gujarat region of western India is home to the entrepreneurial landowning Patel caste who have leveraged their rural dominance to become a powerful global diaspora of merchants, industrialists, and professionals. Investigating the Patels intriguing ascent, Vinay Gidwani analyzes its...
Persistent link: https://www.econbiz.de/10012685074