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The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana; Wagner, Maximilian Oskar; Meyer, Anton - In: Journal of service management 28 (2017) 3, pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
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Transcending social media interactivity to the social commerce environment
Byramjee, Framarz; Bhagat, Parimal; Chaudhary, Pankaj; … - In: Journal of international business and economics : JIBE 21 (2021) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10012642489
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Social media and hospital brands : a field study in Turkey
Güzel, Alper; Tengilimoglu, Dilaver; Ekiyor, Aykut - In: Journal of economics & management 22 (2015) 4, pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun; Kim, Jaewook; Tang, Liang - In: Journal of hospitality marketing & management 26 (2017) 4, pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
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Social media marketing and brand loyalty : analyzing the mediating role of brand trust
Srivastava, Praveen Ranjan; Gupta, S. L.; Mishra, Niraj; … - In: Thailand and the world economy 40 (2022) 3, pp. 55-68
. The study has investigated the mediating role of Brand Trust (BT) in the relationship between Social Media Marketing (SMM …
Persistent link: https://www.econbiz.de/10013440397
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren; Ceylan, Melis - In: International journal of market research 65 (2023) 4, pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
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Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 118-148
Persistent link: https://www.econbiz.de/10015066819
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Relationship cultivation via social media during the COVID-19 pandemic : evidence from China and the U.S.
Huang, Qiongyao; Lynn, Benjamin J.; Dong, Chuqing; Ni, … - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 512-542
Persistent link: https://www.econbiz.de/10014229033