The impact of language style accommodation during social media interactions on brand trust
Year of publication: |
2017
|
---|---|
Authors: | Jakic, Ana ; Wagner, Maximilian Oskar ; Meyer, Anton |
Published in: |
Journal of Service Management. - Emerald Publishing Limited, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 28.2017, 3, p. 418-441
|
Publisher: |
Emerald Publishing Limited |
Subject: | Social media | Brand trust | Social interaction | Relationship | Language accommodation | Language style |
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