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Product research : the art and science behind successful product launches

Raghavan, N. R. Srinivasa (ed.); Cafeo, John A. (contributor) - 2009

Persistent link: https://www.econbiz.de/10003834598

The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research

Toporowski, Waldemar; Lademann, Rainer - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 131-140

Persistent link: https://www.econbiz.de/10010385219

Malleable conjoint partworths : how the breadth of response scales alters price sensitivity

Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525

Persistent link: https://www.econbiz.de/10010210157

Marketing research and life cycle pricing strategies for new and remanufactured products

Zhou, Liangchuan; Gupta, Surendra M. - In: Journal of remanufacturing 9 (2019) 1, pp. 29-50

research paper discusses pricing considerations for new and remanufactured products across multiple generations. The iPhone is … used as an example because it is a high-tech electronic product with a short life cycle. In this study, pricing data of the … new and remanufactured products of different generations is extracted from eBay. Factors that influence pricing and …

Persistent link: https://www.econbiz.de/10012024026

A de-biased direct question approach to measuring consumers' willingness to pay

Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10012506517

МАРКЕТИНГОВЫЕ АСПЕКТЫ В БАНКОВСКОЙ ДЕЯТЕЛЬНОСТИ

МИХАЙЛОВНА, РУДНЕВА НАТАЛЬЯ; … - In: Известия Тульского … (2014) 3, pp. 40-46

Содержание принципов банковского маркетинга предопределяет его основные задачи по проведению маркетинговых исследований, прогнозированию, конструированию и...

Persistent link: https://www.econbiz.de/10011246636

Pricing with samples

Allouah, Amine; Bahamou, Achraf; Besbes, Omar - In: Operations research 70 (2022) 2, pp. 1088-1104

Persistent link: https://www.econbiz.de/10013365842

Pricing research in hospitality and tourism and marketing literature : a systematic review and research agenda

Han, Wenjia; Bai, Billy - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1717-1738

Persistent link: https://www.econbiz.de/10013412089

A dynamic analysis of wine pricing in Argentina

Larrosa, Juan M. C.; Gutiérrez, Emiliano M.; Ramírez … - In: International journal of wine business research 35 (2023) 2, pp. 189-211

Persistent link: https://www.econbiz.de/10014335845

Analyzing new profit opportunities: a guide to making business projects financially successful

Winther, K. Tobias - Volkswirtschaftliche Fakultät, … - 2008

This book presents a simple, yet very powerful, conceptual framework, which can be used to estimate market sizes, prices and their interdependency for new products based on historical market data for existing products in related areas. Even in situations where insufficient data is available the...

Persistent link: https://www.econbiz.de/10005789447