<em>Understanding wine consumer behavior: Recent insights and open issues</em> - Research into the processes underlying consumer behavior related to wine has made great strides in the past decade, most notably through institutions and individuals in the "New World", but also in Europe. This article...

Despite the abundance of literature on country-of-origin (COO) effects there is a need for additional empirical research into antecedents of the COO effect. This study examines to what extent consumer ethnocentrism (as measured by the CETSCALE) can singularly, as well as in concert with other...

This research examines how store-evoked affect, human personality, and brand personality influence consumers' emotional attachments to brands. A field study (in wine tasting rooms) demonstrates that satisfaction mediates the effects of store-evoked pleasure and arousal on brand attachments,...

Because consumers can vary greatly in their value composition, they may seek a range of different benefits from products and brands and hence will react differently to marketing communications emphasizing selected brand benefits. The present study adapts a scale for measuring benefits that drive...

Purpose – This paper has the purpose of introducing the inaugural issue of the International Journal of Wine Business Research after the re‐launch from the International Journal of Wine Marketing including rationale, scope, goals, and objectives. Design/methodology/approach – The paper...