This assessment examines the services strategies of Marriott International, a leading lodging company with over 3,100 lodging properties in the United States and 66 other countries. Students are asked to conduct an analysis of the relationship between services management strategies and the...

Part I: Introduction -- Chapter 1. Introduction (Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang and Karen Smith) -- Part II: Experiences -- Chapter 2. "Art in Servicescape and Experience Design: Learnings from The d’Arenberg Cube, Australia" (Marianna Sigala) -- Chapter 3. A...

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media,...

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...

1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist’s perception of...