Profit Maximisation through Customer Relationship Marketing: Measurement, Prediction and Implementation
Year of publication: |
2008
|
---|---|
Authors: | Sigala, Marianna |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 17.2008, 5, p. 366-366
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Customers | Consumer marketing | Marketing strategies |
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