Purpose – To explore an emerging area in internet practice that has implications for new product developers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments in internet practice....

Purpose – To describe a practice that has implications for new product introduction within and outside the medical products industry. Design/methodology/approach – The case describes a systems approach to new product introduction that includes a number of non‐marketing factors. The...

Purpose – This paper seeks to explore the relationship between global brands and the emotional connections between consumers and the brand. Design/methodology/approach – The paper integrates concepts including a range of recently published (1995‐2006) theoretical works in the branding,...

Purpose – This paper aims to describe a product innovation and management approach that is in use by one small enterprise that may be of value to others. Design/methodology/approach – The case describes an approach to new product development and management. The organization's original name...

Purpose – The purpose of the paper is to exemplify the product management of seasonal products. Design/methodology/approach – Comment on existing literature. Findings – The comment synthesizes literature on an uncommon product strategy issue. Research limitations/implications – As in all...

Purpose – This paper aims to describe how a social enterprise can use product innovation and management to succeed in its mission. Design/methodology/approach – The case describes an approach to new product development and management that is of value to social enterprises. The Vehicles for...

Purpose – This paper aims to describe a pricing process that can aid companies in modifying their product strategy. Design/methodology/approach – The case describes an approach that uses grass roots data from franchisees to change pricing strategy effectively. Findings – The paper...

Purpose – This case study aims to describe a real company created by its founders more to satisfy their desires than those of their customers. Design/methodology/approach – The lead author traveled to Chiloe and spent an intensive period assessing the Puerto Nativo Lodge from a brand...