Product strategy in harsh economic times: Subway
Year of publication: |
2010
|
---|---|
Authors: | Pitta, Dennis A. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 19.2010, 2, p. 131-134
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product management | Pricing policy | Recession | Consumer behaviour |
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