Brand personality, which is defined as ‘personality attributes associated with the brands', forms the core of a brand … those of competitors by designing a suitable brand personality. To develop a suitable brand personality, knowledge related … to the brand personality construct is essential. Although theoretical studies have illustrated the construction of brand …

students’ brand consciousness in apparel and influences differ according to students demographic characteristics. Participants …, the students’ brand consciousness is, significantly correlated to each socialization factor. However, of the media related … influence and peer influence. Moreover, significant differences were found for socializations agents and brand consciousness …

reflect the influence of various marketing factors such as brand awareness, perceived quality, channel convenience and price …

the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the … all three types of satisfaction would be influenced by brand loyalty.Methodology: Three brans have been selected three … brand of clothe again, as well as the intention to buy from the same dealer again were measured.Main Findings: The analyses …