short attention span, they are also subtle in media consumption, indecisive in brand preference, and simply challenging to …

different attributes (of apparel) consumers use to judge the quality of apparel. It also seeks to understand the effect of … demographic factors on choice of criteria for selection of apparel.Method – This paper analyses primary data collected through a … assigned to certain attributes.Value/Originality – Retail sector in India is growing at phenomenal rate, so is the apparel …