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Der Konsument in der digital-kollaborativen Wirtschaft : eine empirische Untersuchung der Anbieterseite auf C2C-Plattformen
Zimmermann, Vita - 2017
Persistent link: https://www.econbiz.de/10011582939
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Promotion of emerging tourism destinations in social media : evidence from post-Soviet Central Asian countries
Maksüdünov, Azamat; Dyikanov, Kyialbek - In: International journal of leisure and tourism marketing … 8 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10015066859
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Social media influencers : literature review, trends and research agenda
Chaudhry, Harish; Srivastava, Manish Kumar - In: Journal of advances in management research : JAMR 21 (2024) 2, pp. 173-202
Persistent link: https://www.econbiz.de/10014632663
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Examining the moderating role of gender and point of purchase platforms on eWOM intentions
Jain, Manu; Dixit, Saumya; Sindhu, Shilpa; Shukla, Amit - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 68-83
Persistent link: https://www.econbiz.de/10015066817