Purpose – To gain insight into what marketing entails and how a marketer can begin to employ the basic fundamentals in … marketing efforts. Findings – Posits that a more successful and innovative marketing strategy can be attained by following the … and innovative marketing strategy and respond to the challenges that they face.  …

Purpose – The need for a more overt marketing orientation within planned shopping centres in the UK has been noted by … customer‐led. This article considers the role of marketing for planned shopping centres, with particular reference to regional … shopping centres (RSCs). The emphasis of marketing activity in this context is primarily promotional, and the process by which …

Seeks to illustrate areas of overreach and commonality between public relations and marketing, more specifically the … evolution of marketing and public relations to provide a view of why a closer integration between the two may be desirable … organizational realities. Foresees developments in terms of integration between public relations and marketing but dependent on the …

Examines marketing signals as they are used in business‐to‐business communications. Marketing signals can be … implemented in a variety of organizational marketing activities including promotion, pricing, distribution and competitive …

Purpose – This paper seeks to explore the successful entrepreneurial marketing communications done by a small … best practices used by this firm that can translate into marketing tactics used by other small businesses. Design … literature search to provide support for the study's findings. Findings – The service quality portrayed by the firm's marketing …

, through a market simulation, examines their implications for profitability and competitive behavior. Marketing signals by …

completed in a single country. Practical implications – Social marketing campaigns initiated by government and private bodies … implications – A “one-size-fits-all” approach is unlikely to be appropriate for the mass marketing of EVs. Originality/value – This … was the first study to explore the appeal to potential EV purchasers of the value of the contents of EV marketing messages …

latest advances in web cartography, also moves into the domain of public cartographic applications. One interactive web …