Marketing Signals in Service Industries
Year of publication: |
1994
|
---|---|
Authors: | Herbig, Paul ; Milewicz, John |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 8.1994, 2, p. 19-35
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Marketing | Marketing communications | Service industries | Signs | Simulation | Strategic planning |
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