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Symbols and place identity
Mueller, Andreas; Schade, Michael - In: Journal of Place Management and Development 5 (2012) 1, pp. 81-92
Purpose – The purpose of this paper is to contribute to the discussion about how to develop a common identity of local stakeholders of places (e.g. politicians, local companies, residents). Such a common identity is regarded as an essential aspect to market a place consistently to external...
Persistent link: https://www.econbiz.de/10014899201
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Marketing artistic careers : Pablo Picasso as brand manager
Muñiz, Albert M.; Norris, Toby; Fine, Gary Alan - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 68-88
Persistent link: https://www.econbiz.de/10010344382
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How to catch a city? The concept and measurement of place brands
Zenker, Sebastian - In: Journal of Place Management and Development 4 (2011) 1, pp. 40-52
marketers often disregard the complexity of place brands, as do their counterparts in the academic discussion: the focus … repeatedly falls on the simple explorative description of certain city brands, rather than a proper conceptualization of a place …
Persistent link: https://www.econbiz.de/10014899180
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From “necessary evil” to necessity: stakeholders' involvement in place branding
Kavaratzis, Mihalis - In: Journal of Place Management and Development 5 (2012) 1, pp. 7-19
ownership of place brands. The paper contributes towards laying the foundations of a participatory view of place branding. It … centrality of stakeholders in the creation, development and ownership of place brands. The role of stakeholders goes well beyond … that of customers/consumers as they are citizens who legitimize place brands and heavily influence their meaning. Design …
Persistent link: https://www.econbiz.de/10014899196
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Place status, place loyalty and well being: an exploratory investigation of Israeli residents
Gilboa, Shaked; Herstein, Ram - In: Journal of Place Management and Development 5 (2012) 2, pp. 141-157
Purpose – The purpose of the current exploratory study is to examine whether place status (ordinary or prestigious) and place loyalty can be related to personal well being (measured by happiness and self‐esteem). Design/methodology/approach – Data were collected through a field survey with...
Persistent link: https://www.econbiz.de/10014899204
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Branding slums: a community‐driven strategy for urban inclusion in Rio de Janeiro
Torres, I. - In: Journal of Place Management and Development 5 (2012) 3, pp. 198-211
Purpose – The purpose of this paper is to explore the case of the Museum of Favela (MUF), which is a NGO set in Rio de Janeiro to develop renewed images of slums, based on their history of resistance and cultural production. The purpose is to uncover the nuances of this peculiar case, in which...
Persistent link: https://www.econbiz.de/10014899207
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Towards a theory of place marketing
Niedomysl, Thomas; Jonasson, Mikael - In: Journal of Place Management and Development 5 (2012) 3, pp. 223-230
Purpose – Place marketing approaches are increasingly employed by public authorities competing to attract capital. While a growing number of studies have provided valuable insights, scholars appear to be struggling to advance their theoretical understanding. This is arguably the result of...
Persistent link: https://www.econbiz.de/10014899209
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My place is not your place – different place brand knowledge by different target groups
Zenker, Sebastian; Beckmann, Suzanne C. - In: Journal of Place Management and Development 6 (2013) 1, pp. 6-17
Purpose – Cities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand, disregarding that the perception and knowledge of a city differ dramatically between the target audiences. Hence,...
Persistent link: https://www.econbiz.de/10014899213
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My city – my brand: the different roles of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - In: Journal of Place Management and Development 6 (2013) 1, pp. 18-28
the different roles that residents play in the formation and communication of place brands and explores the implications … pitfall of developing “artificial” place brands.  …
Persistent link: https://www.econbiz.de/10014899214
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2013 Awards for Excellence
In: Journal of Place Management and Development 7 (2014) 1
Persistent link: https://www.econbiz.de/10014899298