Purpose – The purpose of this paper is to develop a theoretical framework to explain the development of sustainable culinary places and restaurant clusters. Design/methodology/approach – The theoretical approach is based on a multi-level and multi-perspective case study approach toward...

Purpose – The purpose of this paper is to identify the factors underlying residents’ lack of involvement and engagement with their city brand. This paper addresses the gap in understanding residents’ disengagement from their city brand. Design/methodology/approach – In-depth interviews...

Purpose – This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account newly developed cities. Here “Place Branding” takes on a new significance. How do we develop a brand for a city...

Purpose – This paper aims to develop a methodological approach to place product analysis that aims to identify the distinctive ideas of places. Design/methodology/approach – The methodology included two stages: first, classifiers of place product uses and technologies were constructed on the...

Purpose – The purpose of this paper is to describe and analyse a process for developing indicators of effectiveness for the city brand strategy. Design/methodology/approach – A single-case study method is used as the analytical approach. The proposed indicators of effectiveness were...

The re-branding of places whose existing brand image has become for various reasons inappropriate or ineffective poses particular challenges to the marketing of major multifunctional cities. The position of Amsterdam as the national cultural capital and major international cultural centre has...

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications 'translating' insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

Purpose: Although place branding is increasingly popular in research as well as in local, regional and national political agendas, the theoretical foundations of the place branding discipline are still underdeveloped. By embracing the stream of identity-based studies, this paper aims to attempt...