Suggests that the theory and practice of new models for strategic analysis of business/product areas are based on a set of premisses. Looks at four strategic models: the Boston Consulting Group matrix, the General Electric “business screen”, Michael Porter's structural approach; and the...

Presents an original top management team‐based approach to management competences. Based on the results of a survey of thousands of top executives across Europe and many years of in‐depth consultancy and research with top executives, presents a practical guide to the key top management team...

Increasingly, product managers and promotional strategists weigh the impacts of homogeneous products and uniform promotion coupled with the unique character of specific market segments. This is especially crucial in an era when many products are advertised in identical ways and consumed in...

Entrepreneurial orientation in different perspective contributes to the success of ventures differently. Therefore, this study aimed to investigate the contribution of entrepreneurial orientation towards the performance of small ventures in the context of different business sectors and the...

Timing of entry and the decision to be a leader or follower in products or markets is a complex decision and empirical evidence suggests that first movers do not always 'capture' all the potential benefits from being first. Small firms in particular are faced with problems when deciding on...