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Consumer involvement and marketing in Africa : some directions for future research
Gbadamosi, Ayantunji - In: International journal of consumer studies 37 (2013) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009723211
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015
Persistent link: https://www.econbiz.de/10010393200
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Critical perspectives on diversity, equity, and inclusion in marketing
Gbadamosi, Ayantunji (ed.) - 2022
"This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers, managers, and policy makers for insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications"--
Persistent link: https://www.econbiz.de/10013173689
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Postmodernism, ethnicity, and celebrity culture in women's symbolic consumption
Gbadamosi, Ayantunji - In: International journal of market research 62 (2020) 5, pp. 561-577
Persistent link: https://www.econbiz.de/10012308960
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Contemporary issues in marketing : principles and practice
Gbadamosi, Ayantunji (ed.) - 2019
Persistent link: https://www.econbiz.de/10012104336
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Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers : revisiting the paradox
Gbadamosi, Ayantunji - In: Journal of strategic marketing 27 (2019) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10012202748
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Marketing : the paradigm shift
Gbadamosi, Ayantunji - In: Contemporary issues in marketing : principles and practice, (pp. 3-31). 2019
Persistent link: https://www.econbiz.de/10012134029
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Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji - In: Contemporary issues in marketing : principles and practice, (pp. 185-218). 2019
Persistent link: https://www.econbiz.de/10012134045
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Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)
Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 16 (2012) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010003732