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Marketing
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The spread of yield management practices : the need for systematic approaches ; with 13 tables
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ECONIS (ZBW)
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31
The effects of airline price presentations on buyers' choice
Palmer, Adrian
;
Boissy, Stephanie
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003824366
Saved in:
32
An experiential, social networ - based approach to direct marketing
Palmer, Adrian
;
Koenig-Lewis, Nicole
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 162-176
Persistent link: https://www.econbiz.de/10003936473
Saved in:
33
Managing the customer experience
Palmer, Adrian
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003936539
Saved in:
34
Predicting young consumers' take up of mobile banking services
Koenig-Lewis, Nicole
;
Palmer, Adrian
;
Moll, Alexander
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
5
,
pp. 410-432
Persistent link: https://www.econbiz.de/10008648324
Saved in:
35
Causes and consequences of underutilised capacity in a tourist resort development
Palmer, Adrian
;
Mathel, Virginie
- In:
Tourism management : research, policies, practice
31
(
2010
)
6
,
pp. 925-935
Persistent link: https://www.econbiz.de/10008650034
Saved in:
36
Enjoyment and social influence : predicting mobile payment adoption
Koening-Lewis, Nicole
;
Marquet, Morgan
;
Palmer, Adrian
; …
- In:
The service industries journal
35
(
2015
)
10
,
pp. 537-554
Persistent link: https://www.econbiz.de/10011333307
Saved in:
37
Analysing voluntary contribution to online forums using a proposed critical mass contribution model
Huo, Qunying
;
Palmer, Adrian
- In:
The journal of applied business research
31
(
2015
)
2
,
pp. 687-700
Persistent link: https://www.econbiz.de/10010526727
Saved in:
38
The effects of residents' social identity and involvement on their advocacy of incoming tourism
Palmer, Adrian
;
Koenig-Lewis, Nicole
;
Jones, Lisa …
- In:
Tourism management : research, policies, practice
38
(
2013
),
pp. 142-151
Persistent link: https://www.econbiz.de/10009764363
Saved in:
39
The contribution of implicit cognition to the Theory of Reasoned Action Model : a study of food preferences
Ackermann, Claire-Lise
;
Palmer, Adrian
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 529-550
Persistent link: https://www.econbiz.de/10010376935
Saved in:
40
Brand identification in higher education : a conditional process analysis
Palmer, Adrian
;
Koenig-Lewis, Nicole
;
Asaad, Yousra
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3033-3040
Persistent link: https://www.econbiz.de/10011507901
Saved in:
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