Yang, Zhilin; Jia, Fang; Cai, Shaohan - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 3, pp. 344-364
Purpose – The purpose of this paper is to address two essential questions: do perceptual differences regarding dependence matter in determining channel performance, and if so, how? Design/methodology/approach – The paper conducted an empirical study of 347 cellular telephone...