estimate the OOS responses of consumers. Three types of OOS responses were identified: switching brands; switching stores to …

loyalty effects on consumer proneness towards buying private label brands (PLBs). Design/methodology/approach – This paper …

Purpose – To examine an atypical member of the brand family, “difficult” brands, defined as brands that have … psychological reasons that consumers might be attracted to difficult brands, an alternative approach to the marketing of these types … of brands might be warranted. Practical implications – The conceptualisation of difficult brands provides marketers with …

‐2008). Findings – The study shows that the BPM are a fundamental source of information on the loyalty consumers attach to brands and … of their products and brands.  …

Purpose – This research aims to explain consumer attraction to brands when stimulation needs are paramount using the … loyalty and aims to offer a complementary perspective to understand emotional attachment to brands. Design … more comprehensive explanation for loyalty. Practical implications – Consumers are likely to remain loyal to brands to …

brands in frequently purchased product categories. These generalisations have been based mainly on European and US data, and …

The equilibrium structure of packaged goods markets in Japan resembles that in Western economies: brands compete … brands largely predictable from the differing market‐shares of brands. Presented is an analysis of brand loyalty for packaged … effects of brand‐specific differentiation are embodied principally in the size distribution of brands.  …