Estelami, Hooman - In: Journal of Product & Brand Management 17 (2008) 3, pp. 197-208
findings of interest due to quality perception biases that may result from financial services providers' pricing tactics …Purpose – The purpose of this paper is to examine the extent of use of the price‐quality cue in financial services, and … knowledge. The use of price as an indicator of quality has been a well‐documented phenomenon in consumer goods markets. However …