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Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine; Gurrieri, Lauren - In: Health marketing quarterly 32 (2015) 4, pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
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A services approach to social marketing programs
Russell-Bennett, Rebekah; Previte, Josephine; Gallegos, … - In: Contemporary issues in social marketing, (pp. 111-140). 2013
Persistent link: https://www.econbiz.de/10011431916
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Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
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An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle; Russell-Bennett, Rebekah; Previte, … - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
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Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
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The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie; Dreenan, Judy; Previte, Josephine; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
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Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
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Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and macromarketing in the health domain
Gould, Stephen J.; Semaan, Rania W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
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Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect
Russell-Bennett, Rebekah; Gallegos, Danielle; Previte, … - In: Social marketing and behaviour change : models, theory …, (pp. 66-74). 2014
Persistent link: https://www.econbiz.de/10010477282
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Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983