The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers … use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used … to explore customer intentions to adopt tourism apps. A survey of 630 tourism respondents found that the e …

tourism destination, framed within the UTAUT2 model (unified theory of acceptance and use of technology), given intrinsic user … attributes (innovativeness), tourism destination aspect (aesthetic scope and social loneliness) and one of the key … apps at tourism destinations and characteristics of the user and mobile device, does affect behaviour outcomes (smartphone …