Mehta, Rajiv; Dubinsky, Alan J.; Anderson, Rolph E. - In: European Journal of Marketing 37 (2003) 1/2, pp. 50-85
levels of performance. The linkages among leadership styles, motivation, and performance are empirically examined on data … leadership styles – used by the channel captain to motivate international channel partners becomes increasingly important. More … specifically, in administering a firm’s marketing channels, participative, supportive, and directive leadership styles may be …