"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the...

Today’s digital era challenges organisations not only to follow the technological trajectories, by developing new technological solutions and/or adopting the latest disruptive technology, but most importantly to become creative and resilient organic systems that are open to changes and keen to...

Machine generated contents note: Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5....