AL-Kwifi, Osama Sam; Ongsakul, Viput; Abu Farha, Allam K.; … - In: EuroMed Journal of Business 16 (2020) 1, pp. 25-38
Purpose: The purpose of this paper is to explore the relationship between product innovativeness and the process of technology switching. This issue is important for two reasons: (1) in mature markets, the only way to increase market share is through consumers' switching from competitor firms...