Determinants of consumers' perceptions and attitudes towards assurance seals for internet marketing : an Asia Pacific marketing perspective
Yang Xia; Zafar U. Ahmed; Susan Stone; Chua Su Wei, Susan Stone
| Year of publication: |
2008
|
|---|---|
| Authors: | Xia, Yang ; Ahmed, Zafar U. ; Sipkoff, Susan S. ; Wei, Chua Su ; Eng, Chong Lin |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007/08, 2/3, p. 156-178
|
| Subject: | KMU | SME | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Datensicherheit | Data security | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Asiatisch-pazifischer Raum | Asia-Pacific region |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003651608