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Consumer and Nonconsumer Stakeholder Orientation in U.K. Companies
Greenley, Gordon E.; Foxall, Gordon R. - In: Journal of business research : JBR 35 (1996) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10006738240
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Internal market orientation and market-oriented behaviours
Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-344
Persistent link: https://www.econbiz.de/10008426064
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The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; a … 38 (2007) 5, pp. 746-763
Persistent link: https://www.econbiz.de/10007764575
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Strategic planning and performance: Extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10007893895
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Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter S.H.; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1340
Persistent link: https://www.econbiz.de/10010023235
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A Comparison of Slack Resources in High and Low Performing British Companies
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of management studies : JMS 35 (1998) 3, pp. 377-398
Persistent link: https://www.econbiz.de/10005901381
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Multiple Stakeholder Orientation in UK Companies and the Implications for Company Performance
Greenley, Gordon E.; Foxall, Gordon R. - In: Journal of management studies : JMS 34 (1997) 2, pp. 259-284
Persistent link: https://www.econbiz.de/10005906014
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Forms of Market Orientation in UK Companies
Greenley, Gordon E. - In: Journal of management studies : JMS 32 (1995) 1, pp. 47-66
Persistent link: https://www.econbiz.de/10005911763
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3. A development of the domain of marketing planning
Greenley, Gordon E.; Oktemgil, Mehmet - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 29-52
Persistent link: https://www.econbiz.de/10007001856
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Strategic planning differences among different multiple stakeholder orientation profiles
Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. - In: Journal of strategic marketing 12 (2004) 3, pp. 163-182
Persistent link: https://www.econbiz.de/10007229477