Yang, Jie; Ma, Jieqiong; Arnold, Mark; Nuttavuthisit, … - In: Journal of Consumer Marketing 35 (2018) 5, pp. 533-542
Purpose: In today’s highly globalized marketplace, it is increasingly important to understand why some consumers prefer luxury goods. This study aims to further explore the relationship between consumers’ global identity, their perceived functional, individual and social value of luxury and...