Koporcic, Nikolina; Nietola, Miika; Nicholson, John D. - In: Journal of Business & Industrial Marketing 35 (2020) 12, pp. 2151-2163
Purpose: The purpose of this paper is to investigate the current industrial marketing and purchasing (IMP) research that has a vague positioning of the bounded rationality of an actor. By borrowing insights from other disciplines, this study aims to develop the IMP approach further by...