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Purpose The purpose of this paper is to identify the main factors influencing the adoption of Islamic banking services in Tunisia. Design/methodology/approach The paper presents primary data collected by self-administered questionnaires involving a sample of 239 respondents located in Tunis...
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Numerous studies have demonstrated negative US consumer bias towards products originating in foreign countries, especially developing countries. Replicates and extends a study of origin bias in which products were identified as originating in regions rather than specific countries. Identical...
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country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using … samples drawn from the private banking sector in Bangladesh. The study revealed support for the validity of the MARKOR scale … when applied to Bangladesh. Stepwise regression and univariate test were performed for searching the answer for the …
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