With an increasing focus on the knowledge and service economies, it is important to understand the role that entrepreneurial universities play through collaboration in policy and, in turn, the impact they have on policy. The authors evaluate how universities engage with communities while also...

This study intends to measure student's satisfaction with Portuguese higher education, through the estimation of an explicative model of the student's opinion formation process. In terms of conclusions, it was verified that the student satisfaction index of Portuguese public higher education is...

To establish long-term relationships with their students, higher education institutions need above all to satisfy them. Although to find their students' satisfaction level they need to find effective ways to measure it. This study presents a way to measure the construct satisfaction in higher...

Reflecting the level of priority currently attributed to public university financing in ongoing discussions, the objective of this article is to debate alternative forms of attracting resources from stakeholders not normally associated with the financing of public universities. We begin by...

O crescimento do número de organizações não lucrativas a operar num mercado limitado, associado a mudanças económicas, políticas e sociais, colocam novos desafios a estas organizações. A orientação para a marca e a envolvente do processo de criação da marca no sector não lucrativo,...

Hoje, mais do que nunca, as instituições de ensino superior enfrentam um meio envolvente dinâmico e em transformação. Perante restrições financeiras e exigências de eficiência crescentes assiste-se ao declínio nos recursos e a uma competição acrescida. Este estudo pretende, através...

In order to attract the best students, institutions of higher education need to understand how students select colleges and universities (Kotler and Fox, 1995). Understanding the choice process of a university is an instrument with high potential for developing universities marketing strategies...