Harker, Debra; Slade, Peter; Harker, Michael - In: Journal of Marketing for Higher Education 11 (2001) 2, pp. 1-20
<title>ABSTRACT</title> Education services are an important social and economic element of Australian society. For example, at any one time, more than one in three Australians is a student. Further, educational institutions employ 7% of the Australian workforce, and the production of education is valued at...