erfolgreichen Distribution. Hierzu müssen die absatzmarktgerichteten Funktionseinheiten (Marketing und Vertrieb) koordiniert in … Entscheidungen zur operativen Markenführung einbezogen werden. Durch die vorherrschende Arbeitsteilung zwischen Marketing und … zur effektiven und effizienten Gestaltung der Zusammenarbeit von Marketing und Vertrieb im Konsumgütersektor. Ausgehend …

Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports … marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in … sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. …

Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an … approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple industries … factors which influence the various dimensions of the innovativeness of organizations; and suggests how this alternative …

organizations. The overall aim is subdivided into three objectives covering more precisely the two poles of marketing communication …Purpose – This paper aims to understand the contribution made by Facebook as a marketing tool for companies, and … point of view on being a part of it; to understand the strategic vision of Facebook from those responsible for marketing and …