Using a sample of 103 first year business students at the Waikato Polytechnic in New Zealand, examines hypotheses that students’ performance is related to personality style; and that scores achieved in multiple choice assessments are a useful predictor of the likely outcomes for other types of...

In this research, the cognitive process, which determined an attitude towards technology adoption, was found to be affected by six beliefs: compatibility; enhanced value; perceived benefits; adaptive experiences; perceived difficulty; and suppliers’ commitment. The study also found that the...

Though academic research into the marketing/ entrepreneurship interface is of only relatively recent origin, it would seem that the basic principles of marketing appear to be equally valuable to both large and small firms. This article provides a critical review of the research into the role and...

Critics often attack marketing as being manipulative, unethical, or “Machiavellian” in nature. Recently, branch marketing has been widely and agressively adopted by banks for growth and expansion purposes in Pacific‐rim countries. However, it is generally believed that the marketing...

Banks in Pacific‐rim countries have widely and aggressively used retail banking and branch networking to provide services. However, it is widely believed that Machiavellianism is counter to conservative banking practices. This paper reports the research findings of the Machiavellian...

Previous research by Siu and Kirby has argued that the broad Western marketing principles are not necessarily fully applicable to, and suitable for, the Chinese socio‐cultural context. To examine this assertion, provides a comprehensive examination of the marketing practices of 18 Chinese...

This paper reports the survey results of marketing practices of 87 Chinese small firms in Mainland China. The findings suggest that the broad small firm marketing principles, though specifically generated from the Western countries, contribute to the success of Chinese small firms in China....

Reports how Chinese international business educators perceive the relative quality of Chinese foreign trade programmes. The rankings and evaluative criteria adopted indicate that Chinese international business educators consider more on the inputs to the programme (e.g. number of professors)...

This paper reports the mail survey results of the marketing practices of 158 Chinese small firms in Hong Kong. The findings suggest that broad small firm marketing principles, though specifically generated from the Western countries, may not be fully suitable for some specific socio‐cultural...

As the People′s Republic of China starts to adopt certain “capitalistic” concepts in its business enterprises, it would be interesting to learn how it borrows and adapts marketing techniques used in the Western world. For instance, what type of managerial philosophy is used in managing the...