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Using quality perceptions to s...
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1
Stabilität von Verbrauchereinstellungen und einstellungsbasierter Marktsegmentierung
Müller, Henriette
-
2013
Persistent link: https://www.econbiz.de/10009681856
Saved in:
2
Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj
;
Bolar, Kartikeya
;
Mallya, Jyothi
; …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012886214
Saved in:
3
Consumer acceptance of dual-purpose chickens : a mixed methods approach
Brümmer, Nanke
;
Petersen, Wiebke
;
Christoph-Schulz, …
- In:
German journal of agricultural economics : GJAE
67
(
2018
)
4
,
pp. 234-245
Persistent link: https://www.econbiz.de/10011944430
Saved in:
4
Benefit segmentation of the container shipping market in Turkey
Balci, Gökcay
;
Cetin, Ismail Bilge
- In:
Maritime policy & management
47
(
2020
)
6
,
pp. 797-814
Persistent link: https://www.econbiz.de/10012314672
Saved in:
5
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
6
Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak
;
Guo, Yuanyuan
;
Law, Chun Hung …
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
Saved in:
7
A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R.
;
Samiee, Saeed
;
Hult, G. Tomas M.
- In:
Journal of international business studies : JIBS ; an …
44
(
2013
)
6
,
pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
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8
Exemplarische Anwendung einer Marktsegmentierung im Kulturbereich
Eckey, Hans-Friedrich
;
Hellstern, Gerd-Michael
;
Türck, …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
34
(
2006
)
2
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003316118
Saved in:
9
Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas
Boo, Soyoung
;
Jones, David L.
- In:
Journal of travel and tourism marketing
26
(
2009
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10003820485
Saved in:
10
Environmental segmentation alternatives : buyers' profiles and implications
Awad, Tamer A.
- In:
Journal of Islamic marketing : JIMA
2
(
2011
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10008988804
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