Die Bedeutung der Zulieferer für die Automobilhersteller wächst stetig, weil die Zulieferer immer stärker in den gesamten Wertschöpfungsprozess des Herstellers eingebunden werden und somit ständig Planung, Qualität und Logistikabläufe optimiert werden müssen. Betriebliche Anwendungen,...

Purpose - The purpose of the paper is to compare measures of subjective and objective knowledge as well as usage/experience measures in a credence service environment for two different samples, namely college students and non-student adults. Design/methodology/approach - Data were collected from...

Full-text of this article is not available in this e-prints service. This article was originally published in Management Research News, published by and copyright Emerald Publishing Group Ltd.

GfK, the German-based market research company, transformed itself into an SE in 2009. Management saw the change as reflecting GfK’s international perspectives and structure, although it also had the side effect of avoiding a major change in the composition of the supervisory board. The...

This study on the functioning of retail electricity markets for consumers in the EU is the follow up to the first market study conducted in 2009/2010, and published by the European Commission in 2010. The objectives of the current study are to investigate if a well-functioning electricity market...

Das Barometer zu den Verbrauchermärkten 2016 bietet auf der Grundlage von Daten, die im Jahr 2015 erhoben wurden, einen Überblick darüber, wie die Bürgerinnen und Bürger der EU die Leistung wichtiger Waren-und Dienstleistungsmärkte der Verbraucher beurteilen. Das Barometer dient zur...

Verbraucherbarometer sind ein wichtiges Instrument zur Überwachung der Lage der Verbraucher im Binnenmarkt und enthalten Informationen, die auf nationaler und auf europäischer Ebene in vielfältige Bereiche der Politik einfließen. Sie sind insoweit einzigartig, als sie Trends unter...

This study examines the views of research buyers about the efficacy of market research used within their firms. A sample of research buyers from Australia's top 1000 companies was asked to evaluate the research outcomes of their most recent market research project in terms of their overall...

This study investigated the alignment between market research, business strategy and customer relationship management (CRM). With the introduction of advanced IT systems which collect and model internal customer data (CRM), marketing managers face new choices when seeking information to...