This research examines simultaneously external and internal cues to investigate the impact of two dimensions of country-of-origin (manufacturing country and branding country) on product evaluations. Using an experimental design, multiple products and multiple countries are studied. The power of...

South Asia is a huge area with a population of over 1.2 billion people. Yet, trade between nations in this region is meager. A South Asian Free Trade Agreement should help in boosting trade in the region. Such an agreement will be mutually beneficial for all the South Asian nations....

The bottled water market in the U.S. is a recent development. Most water bottlers had traditionally positioned their products as an alternative to tap water. A few imported waters were sold for health reasons. The real growth in the bottled water market took place in the second half of 1970s...

Three companies (Anheuser-Busch, Miller, and Coors) in the brewing industry accounted for 78 percent of the U.S. market in 1992. Among these three, Anheuser-Busch is the apparent leader with 46.2 percent of the market. Although Anheuser-Busch produces and markets a number of brands, the...