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COVID-19, business, and economy in Malaysia : retrospective and prospective perspectives

Lim, Weng Marc (ed.); Surinderpal Kaur (ed.); … - 2022

"Part of a mini series of Focus books on COVID-19 in Malaysia, the chapters in this book address the pandemic's impacts on business and the economy. Covering a range of challenges and opportunities for business and economy over a year long period (from Malaysia's first pandemic lockdown in March...

Persistent link: https://www.econbiz.de/10013176027

What do we know about transfer pricing? : insights from bibliometric analysis

Kumar, Satish; Pandey, Neeraj; Lim, Weng Marc; … - In: Journal of business research : JBR 134 (2021), pp. 275-287

Persistent link: https://www.econbiz.de/10012643761

De-internationalization through the lens of intellectual property rights

Symeon Mandrinos; Lim, Weng Marc; Constance Sat Lin Liew - In: Thunderbird international business review 64 (2022) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10012795433

Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?

Lim, Weng Marc; Yap, Sheau-Fen; Makkar, Marian - In: Journal of business research : JBR 122 (2021), pp. 534-566

Persistent link: https://www.econbiz.de/10012420446

It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes

Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K. - In: Journal of strategic marketing 26 (2018) 4, pp. 339-355

Persistent link: https://www.econbiz.de/10011903318

Ambience and social interaction effects on customer patronage of traditional coffeehouses : insights from kopitiams

Lim, Weng Marc; Teck Weng Jee; Kar Seng Loh; Chai, Elena - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 182-201

Persistent link: https://www.econbiz.de/10012256128

Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning

Lim, Weng Marc; Ahmed, Pervaiz K.; Ali, M. Yunus - In: Industrial marketing management : the international … 76 (2019), pp. 136-143

Persistent link: https://www.econbiz.de/10011990747

Going keyless for a seamless experience : insights from a unified hotel access control system

Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K.; … - In: International journal of hospitality management 75 (2018), pp. 105-115

Persistent link: https://www.econbiz.de/10011944969

Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix

Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245

Persistent link: https://www.econbiz.de/10012202807

Research constituents, intellectual structure, and collaboration patterns in journal of international marketing : an analytical retrospective

Donthu, Naveen; Kumar, Satish; Pandey, Nitesh; Lim, … - In: Journal of international marketing 29 (2021) 2, pp. 1-25

Persistent link: https://www.econbiz.de/10012521214