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Antecedents, outcomes, and med...
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Whitehead, John C.
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82
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64
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64
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56
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54
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54
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53
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52
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52
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47
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46
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46
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43
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42
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42
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41
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40
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40
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39
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39
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38
Strand, Jon
38
Hanemann, W. Michael
37
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Applied economics letters
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Production and operations management : an international journal of the Production and Operations Management Society
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The journal of industrial economics
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Omega : the international journal of management science
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1
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
2
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
3
Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach
Adhikari, Atanu
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1940-1949
Persistent link: https://www.econbiz.de/10011785586
Saved in:
4
Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Nieto-García, Marta
;
Muñoz-Gallego, Pablo A.
; …
- In:
International journal of hospitality management
62
(
2017
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011702650
Saved in:
5
A pay-what-you-want pricing model for restaurants
Chawan, Vinaysingh
- In:
International journal of services and operations management
32
(
2019
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10012051786
Saved in:
6
An insight into pay-what-you-want pricing
Roy, Rajat
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
Saved in:
7
Pay-what-you-want because I do not know how much to charge you
Tudón M., José F.
- In:
Economics letters
137
(
2015
),
pp. 41-44
Persistent link: https://www.econbiz.de/10011436205
Saved in:
8
Anchors and norms in anonymous pay-what-you-want pricing contexts
Armstrong Soule, Catherine A.
;
Madrigal, Robert
- In:
Journal of behavioral and experimental economics
57
(
2015
),
pp. 167-175
Persistent link: https://www.econbiz.de/10011560963
Saved in:
9
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
10
A review of the empirical evidence on PWYW pricing
Greiff, Matthias
;
Egbert, Henrik
- In:
Economic and business review : EBR
20
(
2018
)
2
,
pp. 169-193
Persistent link: https://www.econbiz.de/10012268397
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