Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Year of publication: |
April 2017
|
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Authors: | Nieto-García, Marta ; Muñoz-Gallego, Pablo A. ; González-Benito, Óscar |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 62.2017, p. 67-77
|
Subject: | Online reviews | Willingness to pay | Internal reference price | eWOM valence | eWOM volume | Dynamic pricing | Zahlungsbereitschaftsanalyse | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing |
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