Nguyen, The Ninh; Lobo, Antonio; Greenland, Steven - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 759-777
Purpose The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient...