This article studies the effects of the CAP Reform which introduced the decoupling of subsidies (2003) in the agricultural production, focusing on the cultivation of cereals, in the region of Eastern Macedonia and Thrace. The data for this research was gathered by agronomists, through a...

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...