The nature of buyer‐supplier relationships has been closely linked to nation specific explanations and concern has been expressed in literature regarding the transferability of co‐design best practices to different firms and countries. On the other hand, many attempts to isolate best...

States that companies are under increased pressure in today′s economic climate to boost the productivity of their marketing operations, since this is often a crucial factor in shareholder wealth and continued market presence. Explains that managing marketing for productivity entails the...

The price at which a product is offered often does not consist of a single item of information, for example VW Golf, price; DM25,476. Instead, a multidimensional pricing system is used, e.g. the price comprises a down payment, monthly installments and a repayment period in months. Despite the...