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89
Lusk, Jayson L.
85
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82
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77
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76
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72
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71
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69
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68
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67
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65
Laroche, Michel
65
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63
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63
Bruwer, Johan
61
Paul, Justin
61
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58
Chintagunta, Pradeep K.
57
Verhoef, Peter C.
57
Walsh, Gianfranco
57
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55
Ko, Eunju
55
Thøgersen, John
55
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54
Rajagopal
54
Warlop, Luk
53
Kim, Jungkeun
52
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SpringerLink / Bücher
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Journal of marketing communications
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Cogent business & management
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Journal of marketing
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Journal of the Academy of Marketing Science
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Journal of consumer behaviour : an international research review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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Technological forecasting & social change : an international journal
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11
Die Wirkung von Direct Mailings auf Einstellung und Kundenbindung : eine experimentelle Untersuchung in Konsumgütermärkten
Werani, Thomas
;
Kindermann, Harald
;
Smejkal, Angela
- In:
Der Markt : international journal of marketing
49
(
2010
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10008799053
Saved in:
12
Using e-mail listservs to promote environmentally sustainable behaviors
Artz, Nancy
;
Cooke, Peter
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10003606559
Saved in:
13
Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett
;
Zahay, Debra L.
;
Thorbjørnsen, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
Saved in:
14
Click here to shop now! : a micro-linguistic analysis of medical spam mails
Barron, Anne
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 209-226)
.
2006
Persistent link: https://www.econbiz.de/10003387908
Saved in:
15
A conceptual framework for unsolicited commercial e-mail : perceived intrusiveness and privacy concerns
Morimoto, Mariko
;
Macias, Wendy
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 137-160
Persistent link: https://www.econbiz.de/10003941375
Saved in:
16
Determinants of opening-forwarding e-mail messages
San José-Cabezudo, Rebeca
;
Camarero-Izquierdo, Carmen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10009659318
Saved in:
17
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
18
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
19
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
20
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
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