Considers the dichotomy of soft data/hard data that exists in traditional market research. Argues that by developing a long‐run orientation and a pluralistic approach to research designs, soft data and hard data can be combined in complementary ways, and cites a recent case example. Concludes...

Purpose – The purpose of this paper is to highlight the fact that a common universal qualitative model of measurement is lacking in global productivity analysis. International quantitative comparisons of country macro-level measurements of productivity have been available in the world for...

Argues that because of the many inherent weaknesses of traditional empirical research, generative and case study approaches may be more useful methodologies for conducting research on quality management. Outlines ways in which the generative research model builds conceptual frameworks from the...

Total quality management is an approach to continuous organizational improvement, the goal of which is meeting customers’ needs. Two major TQM components are the use of statistical tools to help abolish non‐value‐added activities, and a change in managers’ behaviour, and from those who...

Outlines a methodology of measuring personal preferences to improve productivity. Quantitative (QN) and qualitative (QL) preferences are two dimensions providing a unique frame of reference through which we can make up our minds about all manner of things – careers, lifestyles, partners,...

In the present study, the challenge to apply theory in the practice of organizational change management is addressed in the context of a field setting. The research explains the process of conducting an organizational diagnosis reflecting current practices of using theory‐based assessment...

Uses a qualitative research method (depth interviews) to examine the multidimensionality of beauty and then uses a quantitative research technique (factor analysis) to propose a scale to measure beauty. Based on the results from these procedures, concludes that beauty is certainly more than skin...

Explores the application of qualitative research as a plausibility check for quantitative research. Uses the case example of a survey conducted by American LIVES for Douthit Communications, looking into aspects of the house purchase process. Outlines a typology of five categories of people in...