Pre‐testing international press advertising: the need for informed consensus on methodology
Year of publication: |
1998
|
---|---|
Authors: | Nancarrow, Clive ; Tiu Wright, Len ; Woolston, Chris |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 1.1998, 1, p. 25-38
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | International marketing | Qualitative market research | Qualitative techniques | Quantitative techniques |
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